The Ruff Life Lingerie & Vintage opened its doors Friday, March 29th, 2013 in Oklahoma City’s Plaza District. Located across 16th Street from Saints Irish Pub, The Ruff Life hopes to revolutionize lingerie sales in Oklahoma City by offering an upscale atmosphere, competitive pricing, and a complete range of sizes (from 32A to 40H).
The Ruff Life sought to find high quality brands not available in other metro area shops. Parfait by Affinitas, Gossard and Curvy Kate offer high quality intimates in larger cup sizes. Kiss Me Deadly, Playful Promises, La Fee Verte and Lucy B provide fun retro inspired bras and panties. Blush and Elle Macpherson are luxury brands with pricing comparable to the major mall retailers.
The shop features lingerie and intimates, but that is far from all that is offered. We also have several racks of exclusively hand-picked vintage items from the 1930s through 1960s.
Aside from the offering of sizes and pricing, The Ruff Life hopes to woo customers with its amenities, ranging from complimentary sodas, water, champagne and wine, custom bra fittings, special orders, to coloring books on hand for mothers trying to shop. Also, each 10th purchase of $100.00 qualifies a customer for a customized plaster cast of their breasts.
The Ruff Life also has mobile shop. A 1973 Winnebago Brave, appropriately named Busty the Brave, is currently being painted with the shop’s logo. The RV will serve as a mobile shop for special events and available upon request for bridal showers, bachelorette parties, and any other special days.
The Ruff Life is open Tuesday through Thursday 12 pm to 6 pm and Friday and Saturday from 11 am to 7 pm.